A brand's spirit through the ages
A tribute to femininity and French refinement
Emblematic color threads weave a singular story, where the style of historical female figures plays the leading role. This is the French art of living charm incarnated by Maison Ladurée.
The Ladurée green
The main color, referring to the ceiling color of the first tea room at 16 rue Royale. Ladurée green evokes the prodigality of nature: a tender pistachio, a fresh lime, a powerful basil or a tart granny smith apple... It is sophisticated, feminine and subtle.
The pink
If it symbolizes love, rose is also the flower of eternal youth, queen of Valentine's Day or Mother's Day. The rose pastries are faithful to its oriental character, reminiscent of the talcum charm of a Stamboulian loukoum. Its bewitching aroma is reworked, combined with raspberry for its acidity. This heady duo reinvents our macarons, saint-honoré, marshmallow and even chocolate.
The spirit of decoration
Maison Ladurée draws its inspiration from the 18th century, the antique and the Napoleon III style. Famous women such as Madame de Pompadour, Empress Eugenie and Madeleine Castaing have left the mark of their timeless style, bringing a rare atmosphere to our historic boutiques. They guide the creation of every new salon in the world. Our promise is the perfect harmony between the pleasure of the eyes and the delight of the palace, what Ladurée call "the taste of memory".
The art of living
The Ladurée brand represent the French art of living around the world. Milestones such as Sofia Coppola's film Marie-Antoinette have had a lasting influence on its visibility through its cultural dimension. Its vocation is to export it beyond the borders of Paris and to embody its representation internationally.